Additionally, the coating has excellent color cohesion and adhesion, and offers resistance to airborne chemicals, acid rain and most cleaning solvents used to vanquish graffiti. Sherwin-Williams Valflon coating was selected to adorn the metal due to its vivid finish that will uphold its integrity for years to come. To achieve the custom Crocs green color, Dell’Olio supplied the Pantone value and Sherwin-Williams laboratory was able to perfectly match the coating for the company’s new storefront.

To create the stunning surface of the structure and capture the vibrant colors of Crocs’ green and yellow, 4,341 square feet of ALPOLIC fire-retardant 4mm metal panels were painted with Sherwin-Williams Valflon coating, which uses an advanced die coating process. “It required extensive custom work, beginning with a custom color match to Crocs green.” Herman Inc., the fabricator of the metal paneling. “It’s a crazy design, very conceptual in nature,” said Mike Dell’Olio, sales and marketing manager at Kenneth J. The final product is a quintessential Crocs look, incorporating the company’s trademark bright colors with backlit, clear globes to create a shoe-like storefront, complete with its very own set of Crocs’ signature ventilation holes. Crocs teamed up with TPG Architects to design a bold new exterior for its 13,000-square-foot space, nestled in the heart of Manhattan just west of the Empire State Building.

Croc's World instaling